Creative Director · Miami, FL
Creative.
Storyteller.
Leader.
A creative expert passionate about building brands and the teams that power them.
A001 · Hunter DuBois
B014 · FIU Creative, Shula BowlA creative expert passionate about building brands and the teams that power them.
A001 · Hunter DuBoisB014 · FIU Creative, Shula BowlFIU Football's Instagram had about 12,000 followers when I arrived in 2022. It has 66,000 today.
From January 1 to August 4, 2026, FIU was the only Group of Five program in the national top 10 for total Instagram follower gains.
By growth rate over the same span, FIU ranked #3 in the country (+23.7%), behind only Indiana and Kent State. That follows back-to-back top 10 finishes nationally in 2024–25 and 2025–26.
I'm Hunter DuBois, a creative director and storyteller based in Miami, FL. At Florida International University, I get to lead the creative vision for all 17 varsity athletic programs alongside a team we built from the ground up.
I've spent my career learning every part of the process, from shooting and editing to design and social strategy. I pride myself on being a multifaceted creative, with videography as my biggest passion. But more than anything, I take pride in being a leader who pushes others to become the best versions of themselves.
Together we turned VICE U from a concept into a nationally recognized campaign and took FIU Football's Instagram from 12K to 66K followers. I'm proud of those numbers, but I'm proudest of the people behind them, and of building a place where young creatives grow into professionals.
Short-form content that keeps FIU in the conversation.
I created VICE U, FIU Football's signature brand campaign. Over four seasons it has pulled 12.4M views across Instagram and X, and it has grown every year.
A first-year U16 international youth tournament with the national sides of the USA, England, Mexico and Argentina, played April 13 to 23, 2026 at Beyond Bancard Field on FIU's campus. I was creative lead and social media manager for Vertex Soccer, starting from a brand new account.
Matchday 1 · Vertex Cup MiamiA new event with a new account and no player footage before the tournament. The launch had to make something that hadn't happened yet feel big and credible.
I built comprehensive social coverage from launch through the final whistle: hype videos, match highlights, photo galleries, player interviews, media day content, and daily recaps for all four national teams, with English and Spanish content for Argentina and Mexico. Before kickoff, with no player footage yet, I used an AI production pipeline to create a cinematic launch trailer that made the event feel established from day one.
Meta Business Suite, Mar 20 – Apr 30, 2026 · @thevertexcup
Barry University
University of Central Florida